CONTENTFRANCHISEARCHITECT

Most brands build content calendars.

I build intellectual property.

Watch the reel

REC 00:00:00:00

One Piece Cast Answer 50 of the Most Searched Questions About the Anime & Manga

50 Most Googled Questions · WIRED

BTS Guess Their Songs Played Backwards

Reverse the Verse · SiriusXM

What is Mr. Krabs' Net Worth?

Inside Bikini Bottom · Nickelodeon

One shoot. Weeks of assets. Across all surfaces.

Scroll to watch it fan out.

The AEO angle: detailed metadata, full transcripts, and chapter markers turn every video into a durable signal to LLMs — compounding into share of voice when ChatGPT, Claude, and Gemini answer questions about your brand or product.

Numbers, not adjectives

1B+

views

WIRED Autocomplete Interview — the most-watched video franchise in Condé Nast history

— 350+ episodes
— Parodied by Saturday Night Live

10+

years

in content strategy, video production, and brand-building

+150%

impressions

in under a year

~5x

baseline engagement

average performance of franchise content vs. non-franchise content

18%

engagement rate

on franchise episodes distributed via LinkedIn

Webby

Award nominee, 2024

"Mathematician Explains Infinity in 5 Levels of Difficulty"

MTV VMAs

featured

Nick on the Street, Nickelodeon

6-Figure

content budgets

and double-digit content production teams

The argument, in short

Most brands build content calendars. I believe they should build intellectual property.

A calendar is disposable — a slot to fill, then forget. A franchise compounds. It has a premise you can recognize in one frame, a format you can infinitely repeat, and a role in the funnel that gives it a reason to exist. Run enough of them at once, across the right stages, and they stop being content. They become an ecosystem.

I've spent the last decade building that system for brands. At WIRED, I took over the highest-performing video franchise in Condé Nast history and scaled it past 300 episodes — and managed another franchise that earned a Webby nomination. At SiriusXM, I created the company's first original social video franchise, resulting in millions of views across platforms. At Nickelodeon, I created a franchise that wound up on the VMAs red carpet. At Teachable, I'm doing it again, but in tech this time: building a content franchise architecture designed to increase brand and product awareness, consideration, and conversion.